The platform is rolling out a updated setting that permits them to cut down on the quantity of AI-made videos appearing in their streams. This move comes as the platform revealed that it now features in excess of 1 thousand million content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global launch. This development aligns with a increase in AI content, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A large amount of this content is considered “AI slop”, a label for substandard, mass-produced content that is frequently illogical or surreal.
“We know from our community that many people like content created using AI tools, from digital art to informative clips, and we aim to offer the community the option to see more or less of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its app identified as AI-generated. Overall, in excess of 100 million media items are added to the service each day, making clips made by AI a limited portion of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the level of AI content they watch by opening the “manage topic” option in the platform and choosing the AI content topic. Further subjects that currently be modified under the setting cover news, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate content makers to label “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its user guidelines.
Furthermore, the platform will now attach an artificially created watermark to content created with its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2 million awareness program for professionals and institutions to develop informative material about using AI responsibly. This initiative will support non-profit groups specializing in training coding and technology.
Platform Protection
The platform has justified its content review process, amid controversy over plans to cut jobs for hundreds of review team members in Britain. TikTok is planning to cut a significant number of roles in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most distressing content prior to it is viewed by people. TikTok announced a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a extensive automated help is making a difference process content quickly.”
